Pink Door Digital
ONE PT
Reinventing Customer Testimonials, One Unscripted Ad at a Time
OVERVIEW
ONE Personal Training came to us to do what everyone else was doing—client testimonials. What they got instead was something no one else was doing. We reimagined the format from the ground up, replacing static talking heads with dynamic, human-first storytelling.
The result? Ads that don’t just tell people what to expect from ONE—but why it matters to them.
OVERVIEW
Strategy
Unstructured interview approach
Custom messaging per persona
Ad variant testing at scale
Client-trainer storytelling model
Production
Live interaction-based filming
Multiple ad concepts in a single shoot
Persona-led narratives
Long-term content repurposing
Paid media
Ongoing iteration for wining creatives
Compilations of veriosu interviews
A/B testing hooks
Feedback loops for continued improvement
how we did it
We got rid of the chair
The old testimonial format? Predictable, boring, forgettable. We ditched the chair, scripted answers, and monotone delivery. Instead, we filmed real conversations. Clients walked. Trainers responded. The energy shifted—and so did the results.
Same message different energy
Why it works:
Everyone's a persona
Every client has a story. Busy exec? We lead with their schedule. 50-year-old retiree? it's never too late.
We built each ad around what made that person unique—because there will always be people who share your story, and Meta’s algorithm thrives on relevance. This wasn't just good storytelling; it was emotion-targeted advertising.
Ads with Depth
From a single unscripted interview, we create several ads. Hooks are swapped, scenes rearranged, and variations tested. This approach beats 99% of advertisers because it’s creatively diverse, provides several options to test and to find a winning ad.
While the upfront testing budget may be higher, the winning ad more than makes up the difference when scaling.
Re-Edits & Mashups
With over three years of footage banked, we now stitch together voices across shoots, campaigns, and even cities—crafting fresh narratives that blend familiar faces with new angles. From Hong Kong to Singapore to London to Miami, the content evolves with the brand.
Results
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Became the go-to ad style for high-end gyms in Hong Kong
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ONE Personal Training expanded into two new territories
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Delivered high-performing ads at minimal additional editing cost
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Set a new standard for client testimonial content
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Built an evolving media archive enabling limitless content reuse