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Overview

Nutrition Kitchen had strong product-market fit, but their paid ad performance was lagging behind.

The click-through rates were low, and the creative lacked punch.

We weren’t here to reinvent the meal plan—we were here to get more people to try it.

Our approach: dig deep into what had worked before, and amplify it.

Not with guesswork, but with video-minded analysis and sharp, strategic creative.

Strategy

Creative performance review
Viewer retention and engagement analysis
Data-informed ad planning

Production

User-generated content-style edits
Localised ad variations for different markets
Airport billboard video adaptation
TV-style commercial edits (male & female leads)

Paid media

Click-through optimisation
Visual hook refinement
Ongoing creative testing

HOW we did it

Post-Mortem Meets Pre-Production

Before making anything new, we pulled Nutrition Kitchen’s old ads and gave them a proper video autopsy. As editors with a YouTube background, we broke down why certain shots held attention—and why others didn’t. These are details most marketers overlook, but we see them frame by frame.

Microtrends, Macro Results

We built on what already worked—timing, tone, visuals—and created multiple creative versions:

Relatable UGC-style testimonials
Polished TV-style ads (male + female-led)
Airport billboard-ready content for maximum visibility